A growth practice for consumer brands that would rather be checked than believed. The method is published; the numbers are yours.
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Each discipline is staffed by people who also read the other five. The plan is one document, the read is one page, the number is one number.
Talk to usAds, emails and pages made at cadence and judged by what they moved, not by taste.
One number a quarter, a written read every Monday, and attribution stated plainly.
Paid and organic run together against one query set, with the cannibalisation shown.
Lifecycle flows and campaigns owned by the brand, measured on revenue per send.
Creative-led media across the social platforms, tested on a weekly cadence.
A four-week read of an existing programme, in writing, with no obligation to continue.
Three shapes of engagement we run most often. No client names here: the work is described by what changed and what it was measured against.
See all work
Analytics
Retention
Paid mediaThe read is a one-page written report every Monday: what moved, why it moved, and what changes this week. It is the operating system of the engagement, and it is yours to keep.
Small on purpose. Each person reads all six channels, each decision carries its reasoning in writing, and the accounts, the data and the creative stay with the brand when the engagement ends.
About us
Short written notes on how we read numbers, run tests and decide what to stop. Practice, not case studies.
Tell us the one number you want to move and what you spend today. We reply in writing within two working days.
By submitting you agree to the privacy notice. We reply by email only; there is no follow-up sequence.
Almost certainly. Platform migrations are a last resort, not an opening move.
Then it says that. It happens often enough that we would rather find out in week two than month six.
By scope, agreed up front. No percentage of spend, because it pays us to spend more.
Usually. Most of the useful work is unblocking people who already know what to do.
Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.
Read access to the data, the sending platform and the store. Nothing else until we have looked.
Two weeks in the accounts and the data before anything changes. You get the read in writing.
One number for the quarter, the channels that move it, and the tests we will run, in order.
Media, creative and pages go live in one week. One test at a time per channel.
The Monday read every week. What moved, why, what changes. Stop what is not working.
